Aha! The 5-step path to the true apology. Psychology today presents an interesting attempt to convince the reader to feel guilt for their legitimately hurtful actions, and then the proper procedure for offering the apology to another person.
His article revolves around the notion of empathy, that if the reader wishes to feel sorry and be forgiven, they must necessarily place themselves in the victims shoes.
Thus, in order to truly apologize, we must step beyond ourselves, and be another.